Job description

About company

AppSumo is on a mission to help entrepreneurs and small businesses succeed by providing them with the tools and software they need to grow. We're a team of passionate, driven individuals who thrive on innovation, creativity, and collaboration. If you're ready to make an impact in a dynamic and fast-paced environment, AppSumo is the place for you!

Responsibilities

Develop and execute product marketing strategies to drive growth and customer engagement Conduct market research to understand customer needs, market trends, and competitive landscape Create and manage compelling marketing content, including product videos, blog posts, and case studies Collaborate with cross-functional teams, including product, sales, and customer support, to ensure successful product launches Analyze marketing performance metrics and provide insights to optimize campaigns and improve ROI Build and maintain strong relationships with customers, partners, and industry influencers

Requirements

3+ years of experience in product marketing, preferably in the tech or SaaS industry Excellent written and verbal communication skills Proven track record of developing and executing successful marketing campaigns Ability to work independently and as part of a team in a fast-paced environment Strong analytical and problem-solving skills

Nice to have

Strong understanding of digital marketing channels and tactics, including SEO, email marketing, and social media Bachelor's degree in Marketing, Business, or a related field